Digital Transformation in Marketing and Manufacturing

Digital Transformation

Digital Manufacturing Meets Digital Marketing

Today’s manufacturing is well on its way into the Industrial 4.0 Revolution. If you do not break down the historical informational silos of yesterday’s manufacturing and design processes and drive them into one information stream, you are already behind the rest of the pack. You need digital marketing to promote your products in the rapidly changing market space.

2BMobile is a marketing consultancy that helps CXO and their organizations to become leaders within the Industrial 4.0 movement. With over twenty years in marketing consultancy, we can help develop your marketing strategy and implementation sometimes called a factual CMO.

What’s the difference?

Marketing Agency

Traditional marketing agency provides talented people for specific marketing problems.  The client (you) believe they know the answer to the problem and has developed a strategy, the framework, and the model to be implemented. An agency to supplement or replace in-house marketing functions by outsourcing the talent to execute the marketing strategy. Typically the agency gets guidance and works with the CMO as its primary contact with the organization.

Marketing Consultancy

Marketing Consultancy in contrast is retained to help the organization create the solution to the problem. In situation, the client does not believe they have the answer to their problem, and the consultancy is brought in to come up with the answer. the answer may include supplementing existing in-house resources. like a marketing agency.  A consultancy also builds the strategy, framework, and models that will be the consultancy will implement on behalf of the client. A consultancy work often spans across the entire organization as they are looking at the large picture of the line of business and not just a specific product or project.

Factual CMO is a term being used today for getting highly talented Marketers for a fraction of their time and at a lower cost. Many organizations that are in new markets do not want to lose marketing focus on the current profitable business lines.  Thus getting outside marketing resources to augment your team can be a smart strategy. 2BMobile is focused on marketing development and can serve as your factual CMO.